New collection. New image.

Pepe Jeans London

CLIENT
Personal project | Pepe Jeans London

ROLE
Art direction & print

As a pioneer brand when it comes to denim, Pepe Jeans constantly reinvents itself to keep up with trends. In this personal project, I created a series of posters that give a twist to the brand’s usual image. 

Sales? Where?

Print · Art direction

The goal was to get the message to our audience through a clear, fresh and contemporary image, taking us away from the traditional conception of chaotic and disorderly sales.

In this personal proposal, vibrant colors, mixed typographies and winks to pop culture shape a bold style focused on a young audience. It was a creative challenge that allowed me to create without following rules (and having fun in the process).

Function & Evolution

A renewal without losing sight of the essence.

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